diff --git a/src/jemalloc_cpp.cpp b/src/jemalloc_cpp.cpp
index 844ab398..f0ceddae 100644
--- a/src/jemalloc_cpp.cpp
+++ b/src/jemalloc_cpp.cpp
@@ -39,12 +39,10 @@ void	operator delete(void *ptr, std::size_t size) noexcept;
 void	operator delete[](void *ptr, std::size_t size) noexcept;
 #endif
 
-template <bool IsNoExcept>
-void *
-newImpl(std::size_t size) noexcept(IsNoExcept) {
-	void *ptr = je_malloc(size);
-	if (likely(ptr != nullptr))
-		return ptr;
+JEMALLOC_NOINLINE
+static void *
+handleOOM(std::size_t size, bool nothrow) {
+	void *ptr = nullptr;
 
 	while (ptr == nullptr) {
 		std::new_handler handler;
@@ -68,11 +66,22 @@ newImpl(std::size_t size) noexcept(IsNoExcept) {
 		ptr = je_malloc(size);
 	}
 
-	if (ptr == nullptr && !IsNoExcept)
+	if (ptr == nullptr && !nothrow)
 		std::__throw_bad_alloc();
 	return ptr;
 }
 
+template <bool IsNoExcept>
+JEMALLOC_ALWAYS_INLINE
+void *
+newImpl(std::size_t size) noexcept(IsNoExcept) {
+	void *ptr = je_malloc(size);
+	if (likely(ptr != nullptr))
+		return ptr;
+
+	return handleOOM(size, IsNoExcept);
+}
+
 void *
 operator new(std::size_t size) {
 	return newImpl<false>(size);