GHA: fix zizmor 1.10.0 warnings, update names

Job `name:` now mandatory in zizmor.

Also:
- enclose `name:` values in single-quotes, for uniformity.
- drop `name: checkout` where set, for uniformity.
- dist: also install with cmake.
- dist: replace `make` with `cmake --build` for cmake.
  (to make this make-tool agnostic)
- appveyor-status: double-quote shell arguments.
- tweak existing names to be shorter, to sync terms and style across
  jobs and steps.

Ref: https://github.com/zizmorcore/zizmor/releases/tag/v1.10.0

Closes #17773

.github/workflows/linux-old.yml

@@ -16,7 +16,7 @@
 # httrack is one of the smallest downloaders, needed to bootstrap ELTS,
 # and won't conflict with the curl we're building.
 
-name: Old Linux
+name: 'Old Linux'
 
 'on':
   push:
@@ -51,8 +51,8 @@ env:
   DEBIAN_FRONTEND: noninteractive
 
 jobs:
-  cmake:
-    name: linux (cmake & autoconf)
+  cmake-autotools:
+    name: 'cmake & autotools'
     runs-on: 'ubuntu-latest'
     container: 'debian:stretch'
 
@@ -132,18 +132,18 @@ jobs:
             --with-openssl --enable-ares --with-libssh2 --with-zstd --with-gssapi --with-librtmp \
             --prefix="$PWD"/../curl-install-am
 
-      - name: 'autoconf curl_config.h'
+      - name: 'autotools curl_config.h'
         run: |
           echo '::group::raw'; cat bld-am/lib/curl_config.h || true; echo '::endgroup::'
           grep -F '#define' bld-am/lib/curl_config.h | sort || true
 
-      - name: 'autoconf build'
+      - name: 'autotools build'
         run: |
           make -C bld-am
           bld-am/src/curl --disable --version
 
-      - name: 'autoconf install'
+      - name: 'autotools install'
         run: make -C bld-am install
 
-      - name: 'autoconf build tests'
+      - name: 'autotools build tests'
         run: make -C bld-am/tests all